When is fashion art? And is there a logical crossover between the two? Sometimes seemingly so.
Right now at the Saatchi Gallery in London the German fashion house Hugo Boss is celebrating the twenty years’ anniversary of its brand, HUGO, by inviting twenty “international leading creators and inspiring innovators”. They have been asked to collaborate with the brand to produce art, rather than haute couture.
This interactive exhibition has turned into a smaller success, an entertaining and thoughtful combination of high-tech installations and creative mess, also highly popular with an unexpected target group: children. Among the creators can be mentioned Sonice Development from Berlin, the Italian Marco Barotti and the Japanese Daito Manabe. Surprisingly, there’s also some criticism mixed in against the consumeristic society we live in. Who knew?
The exhibition “Red Never Follows” is on for a few more days, until September 1st at the Saatchi Gallery on London’s King’s Road on Chelsea. A good way of breaking up your shopping round maybe? The exhibition is free, like is always the case in the Saatchi Gallery.