Red Never Follows

Saachi Red Never Follows 2013

When is fashion art? And is there a logical crossover between the two? Sometimes seemingly so.

Right now at the Saatchi Gallery in London the German fashion house Hugo Boss is celebrating the twenty years’ anniversary of its brand, HUGO, by inviting twenty “international leading creators and inspiring innovators”. They have been asked to collaborate with the brand to produce art, rather than haute couture.

Saachi Red Never Follows

Twenty Years of Fashion of Hugo Red Label at the Saachi Gallery: ‘Red Never Follows’

This interactive exhibition has turned into a smaller success, an entertaining and thoughtful combination of high-tech installations and creative mess, also highly popular with an unexpected target group: children. Among the creators can be mentioned Sonice Development from Berlin, the Italian Marco Barotti and the Japanese Daito Manabe. Surprisingly, there’s also some criticism mixed in against the consumeristic society we live in. Who knew?

The exhibition “Red Never Follows” is on for a few more days, until September 1st at the Saatchi Gallery on London’s King’s Road on Chelsea. A good way of breaking up your shopping round maybe? The exhibition is free, like is always the case in the Saatchi Gallery.

About The Author: Pal Ujvarosi

One half of the team behind Art Weekenders, where we travel, produce and keep developing our concept. For a living I work with management accounting, for dreaming I delve into many other areas of travel, writing and entrepreneurship, which more often than not don't result in money. Yet... I gained life experiences from living in eight different countries. Combined with extensive travelling in some fifty more, it's fair to say that I'm a global citizen with an international perspective - with the corresponding curse of becoming fairly rootless. My happy base now is Amsterdam - a faith I'm totally comfortable with.